Jacobs, Petersen & Pather

The effect of culture on m-health acceptance for diabetes self-management in the Western Cape

There are many factors that influence technology acceptance such as economic, social, environmental and cultural factors. Even though many research have been conducted regarding these factors. Research based on the proliferation of culture as determinant for diabetes self-management on an individual level is limited. Therefore, this research will set out to investigate the influence of culture on m-health acceptance. This is due to cultural factors having an influence on m-health acceptance. This study will analyse quantitative data from diabetes patients in disadvantaged communities. Data will be analysed using the core constructs of the Technology Acceptance Model; perceived usefulness (PU) and perceived ease of use (PEOU). Partial Least Squares Structured Equation Modelling (PLS-SEM) will be used to test the relationships between the constructs. Furthermore, Trompenaars cultural model constructs; Individualism versus Communitarianism and Universalism versus Particularism will be incorporated to test the individual acceptance behaviour to their culture traits.